Did you know you lose 25% of your subscribers every year?
And it’s not just from people who unsubscribe. It’s because they stay subscribed but no longer interact with you. They just ignore your emails.
So how do you get them back?
A re-engagement email sequence might be able to win them back. The goal of a re-engagement email is to get cold subscribers to begin interacting with your emails again.
To get them to begin engaging again, you need to understand why they stopped in the first place. It could be for one of these reasons:
Too many emails
Subject lines that were clickbait
The design of the email was too confusing
Not optimized correctly for mobile
Irrelevant or repetitive content
They only signed up to get the one-time offer
Before you can get started sending emails for re-engagement, follow the tips below.
Identify subscribers who aren’t engaging. Most email service providers have a way for you to see people who have joined your list at a certain date and haven’t opened any of your recent emails. Then segment them for your re-engagement campaign.
Segment your list so that you are sending different re-engagement emails that are relevant. You want them to be relevant so your subscriber will be more likely to respond. So, look at location, gender, past behavior and other factors when segmenting.
Next you need to create a series. You need to send more than one re-engagement email to be effective. If they aren’t interested to start with, they will need a bit of warming up to get them re-engaged. Three to five emails in a series is a good recommendation.
The first email lets the subscriber know you miss them. Here is a sample template you can use:
Subject line: Is it something we said?
Hey [subscriber name],
We noticed that you haven’t opened our emails in a while.
Is it something we said?
Is there anything we can do to make our emails more interesting or more relevant for you?
Do you want to change how often you get emails from us? Or what kind of content you see from us? You can change your preferences through the subscription link at the bottom of this email.
If you have a question or some concern, please don’t hesitate to reply to this email and we’ll be glad to help.
[your name]
Next send them a follow up email:
Subject: Still want to get our emails?
We noticed you are still listed as “inactive” since you haven’t been opening our emails.
If life is been a little hectic right now and you don’t have time to read, we get that!
Just click here to be removed from our list immediately.
Don’t want to unsubscribe?
Yay!
Simply click here to re-confirm your subscription and be kept up to date on all the upcoming [podcasts, resources, posts, sales].
It’s up to you.
Your signature
The key is to get your subscriber to take some sort of action. Ideally, opening and clicking on your valuable content, but it is even beneficial for them to open and click on "unsubscribe." In the end, you want a list full of people who love what you share and who are eager to open, click, and enjoy your pearls of wisdom.
Need help setting up a re-engagement campaign for your business? Click here to schedule a complimentary consultation.
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