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5 Reasons Why Webinars are Excellent Marketing Tools

If you haven’t started leveraging the amazing marketing power of webinars yet, let me show you what you’ve been missing out on. Here are the top 5 reasons why webinars should be at the forefront of your marketing strategy:

  1. Webinars are convenient: almost everyone has an Internet connection and you can reach audiences from around the globe with virtually no investment: all you need is a camera and a microphone and chances are you already have those tools.

  2. Webinars are great for promoting your service/product: a recent study shows that videos boost the understanding of a product by 74%. But a webinar is more than a simple video: you can get in front of your audience, explain everything they need to know and answer their questions LIVE.

  3. Webinars improve your credibility: during a webinar, you basically “teach” a lesson to your audience. Thus they immediately perceive you as an expert in your field and they start trusting you and your company more.

  4. Webinars are a great lead gen tool: today, people are wary of sharing their private data online. But when it comes to a FREE learning opportunity aka your webinar, they are more inclined to offer up their data – they respect you and actually WANT to keep in touch.

  5. Webinars increase your brand awareness: for the duration of the webinar, your audience will be looking at your logo or other brand identity items and associate it with the topic you are talking about – you can actually choose what they remember you for.

Ready to start broadcasting your first webinar?

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