Email marketing is one of the best ways to reach out to your customers. You can use it to make them aware of your products and services and educate them on information that makes them want what you have to offer. However, email is only effective if people open and read your emails! Here are five tips for getting your emails read.
1. Create a Compelling Subject Line
Subject lines provide your audience with the first impression of your marketing campaigns. It is the only thing that a recipient will see before opening your email to read it. A subject line can make or break your campaign. A bad subject line can lead to an uninterested audience. The best subject lines are short, catchy, and specific to the content of the email. They also need to be relevant to your particular industry or niche audience.
2. Personalize Your Emails
People love to see their own name. It grabs their attention. Be sure to personalize your emails by adding the recipient’s name to the greeting, in the body of the email, and/or in the P.S. If you have collected additional information from your audience, you can also personalize the email by referring to their hobbies and interests.
3. Create a Clear Call-To-Action
A call-to-action is a way for you to guide your customer toward the next step. It should be specific, resonate with your customer, and align with your marketing goals. What action do you want them to take? Do you want them to buy a product, sign up for your coaching program, register for your next webinar, schedule a discovery session? Choose ONE action and include a link to it in your email. To add a sense of urgency, consider adding in a countdown timer to encourage them to act quickly. Whatever you choose, make sure it is relevant and gives your reader a clear idea of what they should do next.
4. Check the Length of Your Emails
Should your emails be long or short? The answer is “it depends.” You may feel that drafting a long email will better engage the reader, however, it could make readers more likely to unsubscribe. AWeber conducted a study and found that on average, marketing emails have 434 words and take about 3.3 minutes to read. Is just right or too long? “Too long” is really dependent on your audience and what they are willing to read. I recommend that to start, keep most of your emails concise – between 50 to 150 words. Then add in a more detailed, longer weekly email. Experiment! But remember, the quality of the content is more important than the length.
5. Send Emails at Least Twice a Week
How often should you email your list? Some coaches email their lists every day, others once a week. I recommend at least twice a week. That may seem like a lot of emails to write, but if you do it in stages, it won’t take long! You can then use an email marketing automation tool like Keap to help you schedule your emails in advance.
Email marketing is only as effective as you make it. Although it is still one of the most effective marketing strategies, you need to know the right way to do it. If you need help creating your email marketing strategy, schedule a complimentary consultation today!
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